Capital One PLAY BALL PARK @
MLB ALL-STar WEek
Capital One teamed up with Major League Baseball for the first time in 2022 in a big way – with the Capital One Play Ball Park space and activation. The brand was not only the marquee sponsor of the entire fan zone, but featured a huge footprint for Capital One. 160/90 delivered on a highly recognizable, very branded baseball experience, complete with a completely custom broadcast baseball intro, Home Run simulator, and personalized baseball tee shirt station.
2022 marked Capital One's first year as title sponsor of Play Ball Park – the All-Star Week fan zone.
Render of the Capital One Play Ball Park footprint – built for brand affinity.
Birds-eye view of the Play Ball Park footprint, complete with placement of stanchions.
The real-deal footprint at Play Ball Park after installation (but before the crowds pressed in).
View of the Capital One baseball tee customization station.
Our Capital One Walk-Off Simulator was a hit with fans of all ages.
A future All-Star steps up to the Capital One Walk-Off Simulator.
The line approaching the photo op showed fans the output and gave a little inspiration for stats and team options.
A fan poses for the broadcast intro photo opportunity, featuring a 180-degree camera array.
The outward facing walls featured copy and co-branding to draw guests into the space.
The photo booth output replicated a broadcast player intro, with stats that attendees chose while in line.