Audi | noma dinner series
In celebration of sustainability and creativity, Audi and acclaimed Restaurant Noma joined forces for a three-day dinner series in Los Angeles. From experience design, collaboration, consumer journey and kitchen setup, 160/90 led the way on creative, tapping local favorite Rolling Greens for both the venue space and floral design. Alongside noma chefs and staff, the three-night event hosted some of LA’s most influential voices, from celebrities like Lupita Nyong’o, James Marsden and Marisa Tomei to editors from People, Allure, Glamour and more. Through many pandemic-related setbacks (date changes, airline strikes and more), the team executed an impeccably styled and highly-regarded event that left an amazing taste in everyone’s mouth.
Lupita Nyong'o and Ariana DeBose pose for a photo before dinner on Night 1 in our gorgeous footprint. The guest list each night featured top tastemakers from LA (celebs, writers, editors, etc.).
Our program timeline generated maximum media and PR buzz.
The Audi electronic vehicle display transformed an on-site tent into a luxe showroom for some slick vehicles. Slatted walls, plants, lighting and dimensional logos set the scene, and product specialists were on hand to answer real-time questions.
Our venue, Rolling Greens, was a key player in the overall look of the experience – with 160/90's direction, they created some incredible plant walls, displays and vignettes.
The north star for our experience and design approach, Naturally Progressive, brought together the best of the Audi and noma aesthetic for a truly unique experience.
Dual branding moment in the dining space.
Lupita on arrival. All guests were picked up in Audi e-tron vehicles and shuttled to and from the venue. A gorgeous, immersive welcome moment, complete with a live plant wall photo op, greeted each guest
The evening's timeline was critical for all players – from the lighting design to the culinary cadence and vehicle shuttles, everything was choreographed to the minute.
Lupita and Ariana enjoying the end of the dining experience – illuminated by the incredible lighting design
Jurnee Smollett and Marisa Tomei strike a pose just before dinner.
Actor James Marsden arriving to the experience.
Audi executives pose with the noma team before dinner on Night 1.
noma's summer salad, created with local ingredients.
Sauteed wild Maine lobster
Marinated honeycomb, served beautifully by the noma team.
Peter Kreiner, CEO of noma, spoke briefly before dinner and was on-site to oversee Night 1